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Volume 20, Issue 3
1 March 1992
Planning Review Cover Image for Volume 20, Issue 3
Review Article| March 01 1992

Key lessons for adopting scenario planning in diversified companies

Daniel G. Simpson
Daniel G. Simpson
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Author & Article Information
Online ISSN: 2377-7613
Print ISSN: 0094-064X
© MCB UP Limited
1992
Planning Review (1992) 20 (3): 10–48.
https://doi.org/10.1108/eb054355

The head of planning for a Fortune 500 consumer products company summarizes the lessons managers must master for successful scenario planning in diversified companies.

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© MCB UP Limited
1992
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