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Volume 20, Issue 3
1 March 1992
Planning Review Cover Image for Volume 20, Issue 3
Review Article| March 01 1992

Integrating scenarios into strategic planning at Royal Dutch/Shell

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Paul J.H. Schoemaker
Head, Decision Strategies International, a Chicago‐based consulting firm and is a senior fellow at Wharton's SEI Center for Advanced Studies in Management.
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Cornelius A.J.M. van der Heijden
Professor, Business Administration at the University of Strathclyde, Glasgow.
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Author & Article Information
Online ISSN: 2377-7613
Print ISSN: 0094-064X
© MCB UP Limited
1992
Planning Review (1992) 20 (3): 41–46.
https://doi.org/10.1108/eb054360

Shell developed a number of new methodologies to make scenario planning more meaningful to line managers. It also took steps to integrate the learning that takes place at the SBU level into the Group Planning System.

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© MCB UP Limited
1992
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