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Volume 20, Issue 4
1 April 1992
Planning Review Cover Image for Volume 20, Issue 4
Review Article| April 01 1992

Screening potential new products Available to Purchase

Thomas D. Kuczmarski
Thomas D. Kuczmarski
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Author & Article Information
Online ISSN: 2377-7613
Print ISSN: 0094-064X
© MCB UP Limited
1992
Planning Review (1992) 20 (4): 24–48.
https://doi.org/10.1108/eb054364

A sophisticated screening system can focus the energies of the company on creating and developing products and services that will have greater likelihood of success.

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© MCB UP Limited
1992
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