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Volume 20, Issue 4
1 April 1992
Planning Review Cover Image for Volume 20, Issue 4
Review Article| April 01 1992

How to focus marketing intelligence to serve strategy Available to Purchase

Per V. Jenster;
Per V. Jenster
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David Hover
David Hover
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Author & Article Information
Online ISSN: 2377-7613
Print ISSN: 0094-064X
© MCB UP Limited
1992
Planning Review (1992) 20 (4): 32–36.
https://doi.org/10.1108/eb054365

This flavor industry case takes a clinical look at a global firm's complex marketing research practices. The reader's job: Find the set of opportunities that constitute a strategic resource.

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© MCB UP Limited
1992
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The knowledge advantage
Achieving strategic agility through Economies of Knowledge
Our balkanized organizations
Benchmarking: Knowledge management

Suggested Reading

An Overview of the European Flavours and Fragrances Market
British Food Journal (January,1990)
Understanding flavour release: the key to better food flavour?
Nutrition & Food Science (August,1998)
Quality evaluation of ginger‐flavoured soy‐cassava biscuit
Nutrition & Food Science (September,2008)
Flavor halos andconsumer perceptions offood healthfulness
European Journal of Marketing (April,2019)
Improving the Flavour Acceptability of Reduced‐fat Foods
Nutrition & Food Science (April,1992)

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