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Volume 21, Issue 4
1 April 1993
Planning Review Cover Image for Volume 21, Issue 4
Review Article| April 01 1993

Mass customization at Personal lines Insurance Center

Hugh F. Martin
Hugh F. Martin
Operations for Personal Insurance Products of the parent company, ITT Hartford.
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Author & Article Information
Online ISSN: 2377-7613
Print ISSN: 0094-064X
© MCB UP Limited
1993
Planning Review (1993) 21 (4): 27–56.
https://doi.org/10.1108/eb054425

Personal Lines Insurance Center, a subsidiary of ITT Hartford that markets automobile and homeowners personal insurance directly to members of AARP, is now in the process of formulating and implementing a mass customization strategy that will become the conceptual basis of its long‐term business plan.

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© MCB UP Limited
1993
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