Open figure viewer
Many innovative companies are experimenting with a strategy of mass customization—the low‐cost production of high variety, even individually customized goods and services. Based on his experiences at IBM and research into mass customization conducted at MIT and at the IBM Consulting Group, the author has identified five basic methods for mass customizing products and services.
This content is only available via PDF.
© MCB UP Limited
1993
You do not currently have access to this content.
