Driving change at Bell Atlantic Available to Purchase

Bell Atlantic has been virtually a laboratory for the development of business strategies and new approaches to cultural change since it became independent of AT&T. Today, there's more change in a month in my business than in any five‐year period in the early days of my career with AT&T. When I joined the telephone business in the early 1960s, there were certain articles of faith that every new AT&T manager learned by heart: Monopolies are forever; employment is for life; and telephones are black.