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Volume 22, Issue 5
1 May 1994
Planning Review Cover Image for Volume 22, Issue 5
Review Article| May 01 1994

Leadership practices in marketing Available to Purchase

Abrain I. Bluestein
Abrain I. Bluestein
Vice president, A.T. Kearney located in the management consulting firm's Chicago office.
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Author & Article Information
Online ISSN: 2377-7613
Print ISSN: 0094-064X
© MCB UP Limited
1994
Planning Review (1994) 22 (5): 35–36.
https://doi.org/10.1108/eb054482

What are the cutting edge leadership practices in marketing today, and how do they differ from what your company is doing? In order to analyze how the most successful companies operate their marketing process, A. T. Kearney recently completed a six‐month study of marketing leadership practices for six multi‐billion dollar corporate sponsors.

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© MCB UP Limited
1994
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