Gary Hamel: How to compete for the future

More of Professor Gary Hamel's thought‐provoking analysis appears in his long‐awaited book written with Professor C. K. Prahalad, Competing for the Future: Breakthrough Strategies for Seizing Control of Your Industry and Creating the Markets of Tomorrow (Boston: Harvard Business School Press, 1994). Our diligent conference reporter, Bernard C. Reimann, Professor of Management at Cleveland State University, Cleveland, Ohio, is the author of Managing for Value: A Guide for Value Based Strategic Management, published by Basil Blackwell and The Planning Forum.