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Volume 22, Issue 6
1 June 1994
Planning Review Cover Image for Volume 22, Issue 6
Review Article| June 01 1994

How digital uses scenarios to rethink the present Available to Purchase

Lucia Luce Quinn;
Lucia Luce Quinn
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David H. Mason
David H. Mason
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Author & Article Information
Online ISSN: 2377-7613
Print ISSN: 0094-064X
© MCB UP Limited
1994
Planning Review (1994) 22 (6): 14–17.
https://doi.org/10.1108/eb054487

This case study of scenario planning at Digital shows how top management uses the process for testing, probing, pushing, and provoking strategic thinking about the future. Middle managers find the scenarios helpful for modeling their current businesses.

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© MCB UP Limited
1994
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