Skip to Main Content
Article navigation
Volume 22, Issue 6
1 June 1994
Planning Review Cover Image for Volume 22, Issue 6
Review Article| June 01 1994

Opportunities for customer segmentation strategies

Joseph Raudabaugh
Joseph Raudabaugh
Vice president of the management firm A.T. Kearney
Search for other works by this author on:
This Site
PubMed
Google Scholar
Author & Article Information
Online ISSN: 2377-7613
Print ISSN: 0094-064X
© MCB UP Limited
1994
Planning Review (1994) 22 (6): 36–38.
https://doi.org/10.1108/eb054492

Customer segmentation has recently become an invaluable tool for marketers in Japan. Evolving market and customer needs are transforming the country's retail and service paradigm.

This content is only available via PDF.
© MCB UP Limited
1994
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$39.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
The knowledge advantage
Achieving strategic agility through Economies of Knowledge
Our balkanized organizations
Benchmarking: Knowledge management

Suggested Reading

SHORTTAKES
Journal of Business Strategy (April,1993)
Asian investment: Lessons from the Japanese experience
Planning Review (January,1995)
The initial reengineering project at Southern California Gas
Planning Review (March,1994)
RISING TO THE OCCASION
Journal of Business Strategy (May,1993)
News
The Electronic Library (February,1988)

Related Chapters

References
Transforming Health Care: A Focus on Consumerism and Profitability
Leadership and Safety Excellence: The Experience of Hospital Support Service Workers
Transforming Health Care: A Focus on Consumerism and Profitability

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal