An administrator's manual of planning

Although there is no shortage of literature on subjects dealing with the content of plans, little has been written about those issues which are of more direct interest to planning administrators. Their key tasks are to set the planning process in motion and to keep it moving. There are certain prerequisites to this process. First, strong support is needed from the corporate chief executive, and indirect power that follows such support. Second, continuous cooperation and real involvement in the planning process are required from division and profit‐center management. Such conditions are normally mutually dependent on one another, but the planning director must keep the support and interest constantly alive through communication, education, and sometimes badgering.