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Volume 4, Issue 5
1 May 1976
Planning Review Cover Image for Volume 4, Issue 5
Review Article| May 01 1976

Briefing line executives about strategic planning

Sylvia Thaler
Sylvia Thaler
Supervisor in the Corporate Planning organization at Western Electric in New York.
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Author & Article Information
Online ISSN: 2377-7613
Print ISSN: 0094-064X
© MCB UP Limited
1976
Planning Review (1976) 4 (5): 30–31.
https://doi.org/10.1108/eb053775

How does a corporate planner respond when line executives show an interest in information concerning strategic planning? It is not necessary to employ a team of creative writers to “reinvent the wheel”; a judicious selection of recently published articles is an excellent way to familiarize executives with the problems, commitment, and terminology associated with planning.

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© MCB UP Limited
1976
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