Making R & D management work

Is your company wondering how to manage the R&D function? If so, Dr. Steele's book is worth reading. It is written by an expert (Ph.D. from MIT with 20 years experience) in non‐technical language. This is in keeping with the book's implied message that R&D is too important to be left to technicians. Prior to World War II, R&D was tertiary enough to ignore, or leave to the scientists to manage, which amounted to much the same thing. Now that R&D represents about 2.3% of GNP, or over $30 billion, companies are challenged to translate R&D expenditures into commercial sales.