Strategic planning in the 1980's — coping with complex external forces Available to Purchase

The demands placed on the business community from the external environment during the past decade have already become legendary. Increased government controls have taken place in almost all developed countries. Overthrow of governments has been all too frequent in LDC's. Consumerism, a moderate problem for businessmen in the '60s, exploded in the '70s. University communities world‐wide were not particularly more active in the '70s, but they became more effective in their protests. As usual, the media reported the confrontations with a flare to sell stories — rarely was business pictured in a favorable light.