Strategic housing management: An asset management model for social landlords

As a result of changes in housing policy in the 1980s and 1990s, social landlords in several European countries have to manage their stock in a more commercial way. They have to anticipate market developments and formulate a strategy for the development of their stock. This kind of asset management is referred to as “strategic housing management”. Being mainly a practitioners' business, and mostly of recent date, strategic housing management lacks a sound theoretical basis. Publications of “good” practice are scarce. This paper sets up a framework for strategic housing management of social landlords. The main question addressed is: “How can social landlords develop their asset management schemes in a strategic way?” From the theory on business planning and housing management, the paper defines strategic stock management and its characteristics. The paper uses Kotler's general model for strategic business planning and illustrates how this model can be applied to social landlords with various examples from The Netherlands and approaches from front‐runners among Dutch social landlords.