A study of the factors influencing the operating location decisions of small firms

Investigates the purchase of industrial real estate by small to medium enterprises. Using a three‐stage methodology, examined the views of a stakeholder panel, then drew a sample of 450 firms ranging from micro‐businesses to large firms and examined the importance of various factors likely to influence the attractiveness of an industrial site. A focus group comprising members of an expert panel was then convened to discuss the findings. Highlights the subjective decision‐making associated with the smaller firms in comparison with the “buying centre” objectivity of the larger firms. Owner‐managers from micro and small firms were motivated by such personal issues as the proximity of the industrial site to their home, rather than access to transport routes or freight terminals. The findings suggest that government and private sector agencies seeking to develop and market industrial land need to devote more time to understanding the needs of small firms. Also discusses implications for future research.