An examination of a blended learning approach in the teaching of economics to property and construction students

Purpose – The purpose of this paper is to report a case study from a project funded by the Centre for Education in the Built Environment (CEBE) on the use of a blended learning delivery approach in property education. “Blended learning” is a combination of multiple teaching styles and delivery methods which aim to complement each other and work to support and enhance student learning. This paper aims to examine the use of a blended learning approach to teach economics to property and construction students with the aim of improving students’ engagement and employability. Design/methodology/approach – This paper presents the development and evaluation of a Property and Construction Economics module. A case study approach was used. An end‐of‐year evaluation of the module was conducted which aimed to obtain students’ feedback on the new delivery approach. An evaluation questionnaire was emailed to 164 students who enrolled on this module at the end of the academic year. A total of 82 completed questionnaires were returned, giving a response rate of 50 per cent. An analysis of questionnaire responses and written comments is presented. Findings – The students found that the overall structure of the module, including the lecture, workshops, seminars and the use of the Virtual Learning Environment was integrated well and it enhanced their overall learning experience. The students found the module structure was practical and had a good balance of theory and practice and the use of an issues‐based approach made economic concepts easier to understand. Several suggested changes were also made, focusing on greater use of technology during the module delivery and making it more “blended”. It was suggested a more interactive delivery style should be adopted, which would provide more support to students for learning and developing professional skills. An online discussion platform should be developed to facilitate students’ peer support. Originality/value – This paper is the first study to report both lessons learnt in the development of a blended learning delivery method together with students’ interaction with the blended learning environment in property‐related courses in the UK. The paper therefore constitutes the “best available evidence” on these questions and its significance lies in this contribution to knowledge. Property‐related course providers can use the experience of this case study to inform the design of blended learning in their programme in order to improve students’ learning experience and engagement.