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Blended learning is undoubtedly growing in popularity, and the reason why is not difficult to understand. Recent history has seen a shift from traditional face‐to‐face learning to the other extreme of e‐learning. Each has their advantages and drawbacks, particularly in the areas of effectiveness and cost. So, it is relatively unsurprising that the happy medium of “blended learning” is now coming to the fore. But is blended learning more than just a combination of a range of “real” learning techniques? Is it a learning approach in its own right?

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