A Profile of the Turkish Paint Industry, 2nd edition
A Profile of the Turkish Paint Industry, 2nd edition
Could Turkey be another million-tonne paint market by 2010? With current demand at just over 600,000 tonnes and average annual growth of 11 percent pa expected in the coming years, it is a distinct possibility. This is one of the key findings of IRL's new study, A Profile of the Turkish Paint Industry,2nd edition.
Strong revival in the building sector has been supported by a shift towards superior construction technology, which in turn is stimulating demand for high-quality decorative coatings. This has prompted several shifts within the paint and coatings market, most notably in a significant upsurge in the industrial wood finishing sector as well as drawing more demand from the general industrial coatings sector. The architectural applications of powder coatings are weaker in Turkey, as powder coatings are more closely associated with the finishing of white goods, one of the economy's several pillars.
Figure 1 Split of the Turkish decorative paint market by Grade, 2005 (percent)
Figure 2 Split of the Turkish emulsion paint market by chemistry, 2005 (percent)
The decorative paint market in Turkey is characterised by a marked preference for high quality coatings, as seen in Figures 1 and 2.
It is expected that the professional decorative sector will grow by about 10 percent pa while the DIY market will grow by 5 percent pa. Customer satisfaction with high-quality decorative coatings will be an important market driver in the future. Fashion is another important aspect of the Turkish decorative sector.
Industrial coatings growth will be slightly stronger at about 13 percent pa with the coatings for plastics and marine paint markets demonstrating huge potential in Turkey over the next five years.
Terry Knowles, Business Manager at IRL and author of the report said, “The geographical position of Turkey and its manufacturing strengths make it a prime location for exportation of finished goods and in recent years the country has intensified its business links with the Central Asian Republics and Black Sea economies. The new political landscape in Russia in particular has brought about a substantial improvement in Russian- Turkish relations, while the overriding objective of maintaining economic stability at home will hopefully bring uninterrupted growth to the construction industry and thereby the paint industry. Currently Turkey is a minor net importer of paints and coatings, but given its vigorous exports in the sector, this reflects the fact that there is a growing demand for imported paints, particularly solvent-based ones, which have doubled in the space of five years.”
A Profile of the Turkish Paint Industry has the following contents:
Introduction.
Executive summary.
Background.
Structure and location of the industry.
Turkish paint production, trade and consumption.
The Turkish paint market.
End-user industry statistics.
Market forecast.
Directory of raw material importers and distributors.
Directory of Turkish paint manufacturers.
A Profile of the Turkish Paint Industry (103 pp and 66 tables), which includes a 14-page directory of paint companies and their contact details, is now available from IRL priced e2,000 for a single hard copy edition.
Sections of the report, priced individually, will soon be available to purchase online at our web site: www.informationresearch.co.uk
For more information on this report, please contact Terry Knowles at: tknowles@brg.co.uk
Information Research (A Division of BRG UK Ltd), CP House, 97-107 Uxbridge Road, Ealing London W5 5TL UK, Tel: +44 (0) 20 8832 7830, web site: www.informationresearch.co.uk,Fax: +44 (0) 20 8566 4931, e-mail: irl@brg.co.uk
