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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002601. When citing the article, please cite: Paul Herbig, John Milewicz, (1993) “The relationship of reputation and credibility to brand success”, Journal of Consumer Marketing, Vol. 10 Iss: 3, pp. 18 - 24.
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© MCB UP Limited
1997
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