Assuring quality service in higher education: registration and advising attitudes in a private university in Lebanon

The first encounter of students at universities is the administrative office, which leaves a lasting imprint for their entire experience in higher education. With the exponential growth of higher education in the Middle East, private universities face hardened competition in the overall retention of students. Registrar and academic advising offices are vital components to the university as well as the front end to the universities’ service quality. This study attempts to measure student attitudes of registration and academic advising across different faculties to assure positive quality service complementing that of the academic. Keeping in mind that many developing universities in the Middle East and other nations have not yet utilized automated services to meet student needs, the present study provides recommendations in the inroads en route to the development of touch‐tone and Web‐banner automated registration for a positive assessment of service quality.