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Purpose

This paper aims to establish an 11‐step “improvement decision model” to enhance learning satisfaction.

Design/methodology/approach

This model integrates Kano's model and the relevant concepts for decision making, and puts forward an “improvement decision diagram and principles”. This paper also establishes “constructs of the learning satisfaction measurement” and a “teaching quality management cycle” to make it easy for instructors, administrators and students to jointly upgrade teaching quality.

Findings

The “improvement decision model” can effectively assist teachers to enhance their instructional materials and elevate student's learning satisfaction.

Originality/value

With enthusiastic participation of four instructors, the results of the case study are found to be satisfactory and support the applicability of the model proposed in this paper.

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