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A case study of one university’s strategic approach to the promotion, support and resourcing of teaching and learning developments within the institution. This is set in the context of external requirements for quality assurance and the changing nature of higher education. Strategy is described in terms of policy development and implementation of new frameworks and support structures. A particular feature of the strategy is support for school‐based development and the appointment of school‐based teaching and learning co‐ordinates (TLCs). Explains the rationale for TLCs and the means by which they were introduced. Gives examples of how the TLC role works in practice. Identifies successes and pitfalls, as well as issues for further development.

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