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Argues a market‐orientation for the ISO 9000 quality assurance standards. Discusses the experiences of the International Management Centres (IMC) in seeking and gaining certification to ISO 9002. Argues that policing educational process delivery ‐ the keeping of promises ‐ would be a more useful activity for governmental policy‐makers than the policing of educational content ‐ the nature of the promise. Summarises in brief the clauses of ISO 9002 as they apply to IMC. Concludes with recommendations to educational institution administrators and policy‐makers.

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