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Keywords: Customer orientation
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Journal Articles
Journal:
Quality Assurance in Education
Quality Assurance in Education (2001) 9 (2): 110–115.
Published: 01 June 2001
...Charles Emery; Tracy Kramer; Robert Tian Compares the benefits and consequences of two different educational philosophies adopted by business schools: the customer‐oriented approach and the product‐oriented approach. The customer approach suggests that faculty treat the students as their customers...
