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Keywords: Customer retention
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Journal Articles
Journal:
Quality Assurance in Education
Quality Assurance in Education (2003) 11 (4): 186–201.
Published: 01 December 2003
... institutions, concern the following: © MCB UP Limited 2003 Customer retention Students Tertiary education Marketing concepts Social marketing Students are not passive recipients of educational services. Through their participation in an array of learning activities, students actually...
