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Keywords: Image
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Journal Articles
Journal:
Quality Assurance in Education
Quality Assurance in Education (2019) 27 (4): 493–510.
Published: 03 September 2019
...Amal S.A. Shurair; Shaligram Pokharel Purpose The purpose of this paper is to investigate and report students’ perception of service quality in a university by examining the perceptual context of service quality with respect to students’ loyalty behavior, image of the university and culture/values...
Journal Articles
Higher education service quality, student satisfaction and loyalty: Validating the HESQUAL scale and testing an improved structural model
Available to PurchaseViraiyan Teeroovengadum, Robin Nunkoo, Christian Gronroos, T.J. Kamalanabhan, Ashley Keshwar Seebaluck
Journal:
Quality Assurance in Education
Quality Assurance in Education (2019) 27 (4): 427–445.
Published: 02 September 2019
... loyalty from image, perceived value, satisfaction and service quality. In addition to validating the HESQUAL scale using a confirmatory approach, two other main limitations in the extant literature are addressed. Design/methodology/approach The model is tested using data collected from 501 students...
Journal Articles
Does higher education service quality effect student satisfaction, image and loyalty?: A study of international students in Malaysian public universities
Available to Purchase
Journal:
Quality Assurance in Education
Quality Assurance in Education (2016) 24 (1): 70–94.
Published: 01 February 2016
...Faizan Ali; Yuan Zhou; Kashif Hussain; Pradeep Kumar Nair; Neethiahnanthan Ari Ragavan Purpose – The purpose of this study is to investigate the effect of Malaysian public universities’ service quality on international student satisfaction, institutional image and loyalty. Design/methodology...
