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Keywords: Internal customers
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Journal Articles
Journal:
Quality Assurance in Education
Quality Assurance in Education (2017) 25 (3): 343–361.
Published: 03 July 2017
... their needs, individuals participate in the workforce and perform tasks to meet these needs and achieve their goals. To this end, the tools and strategies developed for the external marketing activities should be also directed to the internal customers to improve their motivation and satisfaction (Boshoff...
