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Keywords: Internal marketing
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Journal Articles
Journal:
Quality Assurance in Education
Quality Assurance in Education (2017) 25 (3): 343–361.
Published: 03 July 2017
...Suleyman Murat Yildiz; Ali Kara Purpose Although the existing internal marketing (IM) scales include various scale items to measure employee motivation, they fall short of incorporating the needs and expectations of service sector employees. Hence, the purpose of this study is to present...
