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Keywords: Satisfaction creation
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Journal Articles
Journal:
Quality Assurance in Education
Quality Assurance in Education (2011) 19 (4): 413–440.
Published: 27 September 2011
.... Originality/value Relationship marketing and management have become increasingly important for higher education managers. By identifying drivers of student loyalty regarding image building and satisfaction creation, and by allocating resources to activities that are important for students regarding these two...
