... student loyalty. Design/methodology/approach A plan-do-check-act problem-solving methodology was implemented, and a SERVQUAL survey was conducted on 67 master’s engineering students. Findings Five factors were found to affect student loyalty: facility cleanliness; faculty teaching skills; evening...

... student loyalty. Research limitations/implications – There are a number of limitations associated with this study. First, the findings of the study are based on data from international students at only three Malaysian public university campuses. Second, this study focuses on a relatively small...

...Øyvind Helgesen; Erik Nesset Purpose The purpose of this paper is to find out whether LibQUAL+^TM can account for student loyalty to the library of an institution of higher education. LibQUAL+^TM is a marketing tool that is used to measure perceived service quality of libraries...