Using Qualitative Data Analysis Software in a Social Constructionist Study of Entrepreneurship

Discussions of the use of computer‐assisted qualitative data analysis software (CAQDAS) in social science research studies are still few and isolated. In fact, much of the literature takes an uncritical approach to CAQDAS programs based on unrealistic expectations of the software as a methodology in and of itself. This has significant implications for learning and teaching qualitative data analysis software and the way it is used in research. The study on which this article is based combined formal narrative analysis, thematic coding, and deconstruction techniques to analyse the data using a dedicated qualitative data analysis software NVivo. A discussion is given of how the qualitative analysis software was used in a social constructionist study, particularly outlining how it fitted with the methodological perspective adopted, and where, why and in what way rigour fitted with the underpinning epistemological position. Thus, this article illuminates how rigour can be integrated with relevance with the aid of the power and possibilities that qualitative research software possesses. In addition, an attempt is made to demonstrate how the use of CAQDAS enhances the validity of a qualitative project.