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Keywords: Scent
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Journal Articles
Journal:
Qualitative Research Journal
Qualitative Research Journal (2020) 20 (2): 188–204.
Published: 30 March 2020
...Ibrahim Taylan Dortyol Purpose This research aims to uncover consumers' deeply hidden thoughts and feelings about store scent and its effects on shopping experiences. Design/methodology/approach Following a qualitative approach, this research uses Zaltman metaphor elicitation technique (ZMET...
