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Keywords: Text analysis
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Journal Articles
Journal:
Qualitative Research Journal
Qualitative Research Journal (2025)
Published: 15 April 2025
... voice analysis and text analysis to carry out content analysis of user generated content on social media. Design/methodology/approach Using a web scrapping approach, a sample (N = 831) of videos was downloaded from a popular social media site (YouTube) along with descriptive data about...
