... in educational reform efforts. The findings lay a foundation for further studies in similar research fields, not only in Vietnam but also in other countries. Design/methodology/approach This research was grounded in the self-determination theory by Ryan and Deci as its conceptual framework. A two-stage semi...

..., such as the Vietnamese unfamiliarity with the paperwork required for ethics approval and their face concerns in interviews. © Emerald Group Publishing Limited 2015 Vietnam Conducting interview Cultural sensitivity Ethics paperwork Face Semi-structured interview Cultural sensitivity...