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Keywords: YouTube
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Journal Articles
Content analysis of video data using text and voice analysis: case of YouTube videos related to COVID-19
Available to Purchase
Journal:
Qualitative Research Journal
Qualitative Research Journal (2025)
Published: 15 April 2025
...Anil Mathur Purpose The objective of this research is to examine the content of videos on YouTube and investigate the factors that contribute to their popularity and impact through viewer engagement. Another objective of this research is to demonstrate the value of advanced analytical tools like...
Journal Articles
Does the “big tent” include non-academics? Social media content creators conducting critical scholarship
Available to Purchase
Journal:
Qualitative Research Journal
Qualitative Research Journal (2023) 23 (4): 427–444.
Published: 24 April 2023
...Nicole Sankofa Purpose LeftTube – a loosely connected community of left-leaning content creators on YouTube – includes a subsection of video essayists that conduct scholarly work seemingly adjacent to critical research. Exploring this digital community of critical scholars may precipate...
