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Keywords: Business success
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Journal Articles
Journal:
Rajagiri Management Journal
Rajagiri Management Journal (2023) 17 (2): 102–124.
Published: 11 August 2021
... of their business performance. For example, Malaysian retail SME owners consider business growth and financial results to be the most important aspects of their success. Retailers consider financial performance to be less critical than non-financial performance when it comes to their business's success. Owners...
