Issues

Special Issue: Disruptive social marketing dystopia, disconnection & disruption. Guest Editors: Carlos Oliveira Santos, Hamilton Coimbra Carvalho, José Afonso Mazzon, Otavio Bandeira De Lamônica Freire

Guest editorial: Disruptive social marketing dystopia, disconnection and disruption

Carlos Oliveira Santos; Hamilton Coimbra Carvalho; José Afonso Mazzon; Otavio Bandeira De Lamônica Freire
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Social marketing: advancing a new planning framework to guide programmes

M. Bilal Akbar; Lawrence B. Ndupu; Jeff French; Alison Lawson
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The prevalence of emotional and rational tone in social advertising appeals

Beatriz Casais; Aline Costa Pereira
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The case for social support in social marketing

Nuno Baptista; Helena Alves; José Pinho
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Social marketing for museums: an introduction to social marketing for the arts and culture sector

Flavia I. Gonsales
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Disrupting social marketing through a practice-oriented approach

Fiona Spotswood; Gareth Wiltshire; Sara Spear; Angela Makris
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From social marketing and service-dominant logic to engagement in mindfulness practice: a field experiment

Carolina Pantuza Vilar dos Santos; Evandro Luiz Lopes; Julia Costa Dias; André Gustavo Pereira de Andrade; Celso Augusto Matos; Ricardo Teixeira Veiga
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Entrepreneurship in social: Brazilian university students toward a career with purpose

Márcia Maria Garçon; Vania Maria Jorge Nassif
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