... on whether companies should remain global or localize their marketing mix, and to what extent each element should be adapted or standardized. The paper aims to explore the degree to which manufacturing organizations need to standardize or adapt elements of their marketing mix. It demonstrates how a balance...

... succeed in the current global economy. Although MRP systems have been in existence for almost 25 years, they have had their share of problems and are both challenged and enhanced by new supply chain management techniques and enterprise resource planning (ERP) systems. As the world wide web evolves...

... and across these layers. © MCB UP Limited 2001 Manufacturing Automation Internet Globalization Automating tasks, as a concept, is hardly news. The desire to automate probably began even before Archimedes and his screw and stopped being a new idea somewhere around the time that Henry...