The effect of culture on customers’ attitudes toward Facebook advertising: the moderating role of gender

Mohammad Yousef Abuhashesh went to Moraine Valley Community College to get his Associate Degree in Business Administration. Then, he went to Governor State University in University Park, Illinois to get his bachelor’s degree in Business Administration, followed by a master’s degree with high honors from Governor State University. Dr Mohammad continued his education by going to the Argosy University of Chicago to get his Doctorate in Business Administration (DBA). The DBA program focused on marketing and business strategy. Dr Mohammad is currently serving as an Assistant Professor at King Talal Faculty of Business and Technology in Princess Sumaya University for Technology, Amman, Jordan, as well as being involved in other activities such as President Assistant at PSUT 2017/2018, Head of E-Marketing Department and Social Media 2018/2019 and Member of the University Council 2019/2020. Moreover, Dr Abuhashesh research studies in E-marketing, social media, consumers’ behavior and business entrepreneurship.

Muhammad Turki Alshurideh is working for the Department of Management, College of Business Administration, University of Sharjah, UAE as a full-time faculty member for the Department of Marketing, School of Business, the University of Jordan, Jordan. Regarding the teaching, he has the responsibility to teach a wide range of Marketing and Business topics for both undergraduate and postgraduate students. He has more than 90 published papers in different Marketing and Business topics mainly CRM and Customer Retention areas.

Ala’eddin Ahmed joined PSUT in 2017 after six years as Assistant and Associate Professor of Marketing at the Faculty of Economics and Administration, King Abdul Aziz University, Jeddah, Saudi Arabia. He received an undergraduate degree in Health Services Administration from Amman University, Jordan and an MBA from the University of Baghdad, Iraq and PhD in Marketing from the University of Huddersfield, UK. Prof Alaeddin teaches Innovation Management, New product development, Services Marketing, Strategic Management and CRM. In 2013, 2014, he received one of the best researchers Awards at King Abdul Aziz University. Prof Alaeddin’s research focuses on customer satisfaction, services marketing strategy, managing innovation, with particular emphasis on service innovation management. His work has been published in international journals, including the Journal of Medical Marketing, Global Journal of Health Science and International Journal of Marketing Studies. Prof Alaeddin has excellent knowledge of critical thinking, creativity skills, problem-solving and making connections based on tertiary education in the Middle East. Furthermore, Prof Alaeddin has Social and behavioral skills such as interest, engagement, self-directed learning, self-confidence organization, communication, (cross-cultural) collaboration, teamwork and leadership.

Mohammad Sumadi earned his Doctorate in Business Administration, focusing on Information Systems. He is a goal-oriented person and his self-motivation is generated through achieving goals, professionally and personally. He teaches courses in the fields of economics, accounting, business, quantitative analysis and is also qualified to teach political science. He also made significant contributions in designing courses and programs for national and international universities. On a personal level, he is a life-long learner and enjoys expanding his knowledge.

Ra’ed Masa’deh is a Professor of Management Information Systems at the University of Jordan, Jordan. He received his PhD from the University of Nottingham, UK. Prof Ra’ed Masa’deh served as an Honor Professor at the University of Warwick, UK, 2018–2019. Currently, he acts as the Dean of the School of Business at the University of Jordan in the Aqaba branch. He won Abdul Hameed Shoman Arab Researchers Award in Economics and Administration Sciences in 2019 and got the Distinguished Researcher Award in the Field of Humanities at the University of Jordan for two times, the years 2014 and 2018. Also, he got the Highly Cited Researchers Award based on Scopus Profiles from the University of Jordan in 2019 and the Federation of Arab Scientific Research Councils Award against Coronavirus (COVID-19) Pandemic Disease, 2020. Prof Ra’ed Masa’deh research interests include Knowledge-Economy, IT-Business Strategic Alignment, Information Management, Knowledge Management Capabilities; IT-based Competitive Advantages; Quantitative Methods and Structural Equation Modeling. His research has been published in journals including Computers in Human Behavior, Journal of Enterprise Information Management, Journal of Medical Internet Research, VINE Journal of Information and Knowledge Management Systems, Journal of Management Development, Management Research Review, Benchmarking: An International Journal, Tourism and Hospitality Research, Journal of Hospitality and Tourism Technology, Interdisciplinary Journal of Information, Knowledge and Management, International Journal of Technology Diffusion, International Journal of Knowledge Management Studies and International Journal of Business Innovation and Research.