Issues

Special Issue: Gender Differences in Developing Global Digital Marketing Strategies. Guest Editors: Ali Tarhini, Nisreen Ameen, Cihan Cobanoglu

Investigation of the effect of hedonic shopping value on discounted product purchasing

Sinan Çavuşoğlu; Bülent Demirağ; Yakup Durmaz
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Behavioral routes to loyalty across gender on m-banking usage

Nila Armelia Windasari; Mousa Albashrawi
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Examining the impact of influencers’ credibility dimensions: attractiveness, trustworthiness and expertise on the purchase intention in the aesthetic dermatology industry

Omayma AlFarraj; Ali Abdallah Alalwan; Zaid Mohammad Obeidat; Abdullah Baabdullah; Rand Aldmour; Shafig Al-Haddad
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The moderation effect of gender on accepting electronic payment technology: a study on United Arab Emirates consumers

Muhammad Turki Alshurideh; Barween Al Kurdi; Ra’ed Masa’deh; Said A. Salloum
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Examining augmented reality adoption by consumers with highlights on gender and educational-level differences

Salma S. Abed
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The effect of culture on customers’ attitudes toward Facebook advertising: the moderating role of gender

Mohammad Yousef Abuhashesh; Muhammad Turki Alshurideh; Ala'eddin Ahmed; Mohammad Sumadi; Ra'ed Masa'deh
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Linguistic style and gender match in funding intention towards crowdfunding project

Wan Nur Fazni Wan Mohamad Nazarie; Russell Williams
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