The market competition of Saudi small‐sized manufacturing firms: an exploratory study Available to Purchase

The purpose of this paper is designed to address the nature of small manufacturing firms in Saudi Arabia, their products, customers, suppliers, and prevailing competition.

This paper uses a survey of 85 firms and collects data relevant to the study objectives.

The small manufacturing firms in the Kingdom operate in a competitive environment and are actively engaged in market research relevant to market needs and customer loyalty. These firms are mostly owned by Saudi nationals.

The paper offers managers and researchers various avenues to compete in a market that experiences economic growth.

The paper is exploratory in nature. It provides a unique insight into the nature of business environment in the manufacturing sector.