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Journal Articles

Integrating risk literacy into brand management

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Dorian-Laurentiu Florea, Claudiu-Catalin Munteanu, Alexandra-Elena Postoaca
Journal: Review of International Business and Strategy
Review of International Business and Strategy (2016) 26 (2): 204–218.
https://doi.org/10.1108/RIBS-02-2014-0025
Published: 06 June 2016
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