... useful legislations pertaining to consumer protection. Consumerism Consumer behaviour Corporate social responsibility Consumer rights Marketing ethics A consumer’s right to buy safe products is generally considered a public health issue; thus, it concerns many people around the world...

... (Anderson and Mittal, 2000 ; Fornell et al., 1996 ; Rust and Zahorik, 1993). © Emerald Group Publishing Limited 2011 India Banks Consumer behaviour Customer satisfaction Universal bank Factor analysis Regression In the present banking scenario, the customers are the main...

..., namely, interest, pleasure, sign‐value, risk importance, and risk probability (Laurent and Kapferer, 1985). The state of involvement may stem from different antecedents described in Table I . © Emerald Group Publishing Limited 2011 Consumer behaviour Brand extensions Brand management...

... agencies into consideration. Syed Shah Alam can be contacted at: drsyed2005@gmail.com © Emerald Group Publishing Limited 2011 Buying behaviour Consumer behaviour Food products Malaysia halal (Fixed graphic 1 , halāl, and halaal) is a Quranic word...

...). The demographic and socio‐economic profile of the consumers in terms of gender, age, and income are utilized as correlates of purchase. © Emerald Group Publishing Limited 2010 Country of origin Consumer behaviour Product quality Georgia European Union We are observing a fundamental...

... ; Bearden et al., 1992), expected price (Winer, 1986), normal market price (Urbany and Dickson, 1991), and expected future price (Jacobson and Obermiller, 1990). Several different areas of psychological theories of consumer behavior have provided a wealth of behavioral foundations for examining...

... behavior) more significantly than internal‐control character. Wen‐Bao Lin can be contacted at: wblin@sunws.nfu.edu.tw © Emerald Group Publishing Limited 2009 Customer services quality Consumer behaviour Personality Unlike a traditional agricultural society, the industrial...

... information and then asked to evaluate the family brand. Before developing the research hypotheses let us have a look on the concept of brand image, congruity and incongruity, and perceived extension success and failure. Brand extensions Brand image Consumer behaviour Perception...

... supported. H5. Perceived identity attractiveness of the company is positively related to the C‐C identification. Wann‐Yih Wu can be contacted at: wanyi@mail.ncku.edu.tw © Emerald Group Publishing Limited 2007 Customer relations Consumer behaviour Corporate identity Direct...

..., and various trade activities. © Emerald Group Publishing Limited 2008 Trust Consumer behaviour Individual perception Country of origin Taiwan In the global marketplace, the competitive position of countries is determined by many factors. One increasing factor seems to be the level...

... the consumers' purchasing behavior (Mieres et al., 2006). Therefore, H3 and H8 have been proposed: Tien‐Shang Lee can be contacted at: llee321@mail.ncku.edu.tw © Emerald Group Publishing Limited 2008 Country of origin Consumer behaviour Individual perception...

... emphasis on the management of processes that run across functional boundaries within an organization. Taguchi methods Consumer behaviour Retailing Service levels © Emerald Group Publishing Limited 2008 Nusser Raajpoot can be contacted at: raajpootnus@ccsu.edu Although robust...

... (chiaoy@dragon.nchu.edu.tw) is Assistant Professor of Dept. of Business Administration, National Chung Hsing University. 250, Kuo-Kuang Rd., Taichung 402, Taiwan © Emerald Group Publishing Limited 2006 Consumer behaviour Individual perception Product quality Customer loyalty Service...

... are shown and managerial implications and directions for future research are then discussed. © Emerald Group Publishing Limited 2005 Pricing Consumer behaviour Individual perception Advertisements Electronic commerce Retailing Internet IJCM Vol. 15 (2), 2005 101 CONSUMERS EVALUATIONS...