Keywords: Customer satisfaction
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Journal Articles
Journal Articles
Journal Articles
International Journal of Commerce and Management (2011) 21 (4): 327–348.
Published: 22 November 2011
...Jaspal Singh; Gagandeep Kaur Purpose The purpose of this paper is to determine the factors that have an impact on customer satisfaction as regards the working of select Indian universal banks. Design/methodology/approach The study was conducted using the survey method. Data were collected...
Journal Articles
Journal Articles
International Journal of Commerce and Management (2006) 16 (3-4): 162–177.
Published: 30 November 2006
... and maintenance shops, and(gasoline) filling stations, each of which are characterized by differing degrees of intangible service provision. Our results show that customer satisfaction either fully or partially mediates the relationship between consumers’ perceptions and their loyalty. The direct or indirect...

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