Keywords: Export intensity
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Journal Articles
Journal Articles
Review of International Business and Strategy (2024) 34 (1): 102–125.
Published: 06 September 2023
... is to examine the influence of SM adoption on the export intensity (EI) of firms listed on Borsa Istanbul (BIST) for the years 2010–2020. The authors use social media index (SMI) to measure SM adoption and firm size (FSize) as a moderator on exploring the interaction of SM and EI. Design/methodology/approach...

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