Keywords: Intention
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Journal Articles

The mediating role of investment image in the effect of country image on investment intention: an empirical study on Egypt

Aya Mohamed Izzularab, Farouk Radwan, Ramadan Gad, Peter Björk
Journal: Review of International Business and Strategy
Review of International Business and Strategy (2023) 33 (3): 493–516.
https://doi.org/10.1108/RIBS-06-2021-0082
Published: 05 October 2022
...Aya Mohamed Izzularab; Farouk Radwan; Ramadan Gad; Peter Björk Purpose This study aims to investigate the effect of country image on investment intention and the role of investment image as a mediating factor. Both cognitive and affective country image dimensions were addressed to assess...
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Journal Articles

Examining the impact of influencers’ credibility dimensions: attractiveness, trustworthiness and expertise on the purchase intention in the aesthetic dermatology industry

Omayma AlFarraj, Ali Abdallah Alalwan, Zaid Mohammad Obeidat, Abdullah Baabdullah, Rand Aldmour, Shafig Al-Haddad
Journal: Review of International Business and Strategy
Review of International Business and Strategy (2021) 31 (3): 355–374.
https://doi.org/10.1108/RIBS-07-2020-0089
Published: 04 February 2021
...Omayma AlFarraj; Ali Abdallah Alalwan; Zaid Mohammad Obeidat; Abdullah Baabdullah; Rand Aldmour; Shafig Al-Haddad Purpose This study aims to investigate the influencers’ credibility dimensions (i.e. attractiveness, trustworthiness, expertise) on purchase intention (PI) through the mediating role...
View article titled, Examining the impact of influencers’ credibility dimensions: attractiveness, trustworthiness and expertise on the purchase intention in the aesthetic dermatology industry
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