Best Customers: Demographics of Consumer Demand (11th edition)

Best Customers serves as a user-friendly resource to consumer spending data extracted from the US Bureau of Labor Statistics’ annual Consumer Expenditure Survey (CES). First introduced in 1999, Best Customers consisted of 19 chapters. V.E. Young, in a review in the periodical Choice, described it as “a handy calculation of consumer spending patterns” (Young, 2000, p. 1962). Now in its eleventh edition, Best Customers, published annually, retains the same basic format but with updated data expanding this one-volume resource to 21 chapters and close to 800 pages. Data are based on the 2013 CES...