Market Research Sourcebook 1997

I liked this publication for its simple easy‐to‐use layout. This slim volume of just under 100 A4 pages, packs into ten chapters all the groups of sources where you might expect market research.

Areas covered include official statistics, market research reports, online and CD‐ROM data, as well as some less familiar sources such as consumer omnibus surveys and geodemographic services. The details given for each source follow a set pattern and include title, description, price, coverage and further information (publisher/producer with details). I was particularly impressed by the chapters on market research reports, reference publications and online and CD‐ROM. According...